About App Store Optimization

Overview of App Store Optimization

In order to ranking any Android or iOS app in Play Store or App Store for any keyword requires you to workout on App Store Optimization of your app first and understand how Google's or Apple's search algorithm works. Both Google and Apple have similar search algorithm but Google's is more stronger and precise because Google is able to crack down any un-natural activity and well know to use AI and ML.

As the name suggest, App Store Optimization is a set of tactics which any app developer should use to enhance their presence in the store in order to boost visibility and drive organic installs for your Android, iOS apps. You need to professionally optimize your app icon, title, decription, screenshots, ratings, reviews so as to look premium so that your first impression catches the eye bolls of your potential client.

Optimize your App Icon, Screenshot

Regarding creatives such app icon, screenshots you should hire professional graphic designer which can help you create a stunning icon and screenshots for your app. Well we are able to provide app icon, screenshots optimiztion services exclusively upon request, just reach out to support.

Optimize your App Title, Decription

As for app title, decription you can hire professional content writter who will do research for your app and it's competitors to write high quality title, decription for your app including target keywords. These keywords may be your favourite keywords, competitors' trending keywords or a complex keyword research. Learn more about keyword research and keyword installs for iOS and Android.

"Decide Target Keywords for your App"
Do Keyword Research and Analyse your competitors to find out potential relevant target keywords and and ask the content writter to include top keywords in the title and decription. - PRO TIP #1

This will help your app to get indexed deeper and hence your app will eventually appear in the search results for those keywords which means you will get lots of organic installs from search result pages. Well we are able to provide app title, decription optimiztion services as well as keyword research services exclusively upon request, just reach out to support.

Increase your Keyword Relevance Score

If you just sit back and wait for Google or Apple to index your app and get oranic traffic, then you might not survive for longer because there are many competitors definitely going to outrank your app. You need to drive external force to be on TOP and here, ASOeShop can help you with a quick & easy solution, just create campaigns for high retention keyword installs which will help increase your keyword relevance score and hence boost your keyword ranking.

"Promote with Keyword Installs (HR)"
Rank your App TOP with Keyword Installs. Start with promoting 4-5 keywords randomly @ 250 keyword installs per day for 1 week which should be effective for most of the apps. Otherwise gradually try increasing your daily pace. - PRO TIP #2

"Keep pushing your keywords to TOP"
Keep promoting your app with keyword install to reach high ranks, to be at the top of search results and hence get maximum organic installs from Play Store or App Store search traffic. Otherwise your competitors may out rank you. - PRO TIP #3

How to Rank your Android, iOS App with ASOeShop?

About ASOeShop

ASOeShop is a self-service automated platform for app store optimization services. We have 25K+ registered advertisers on our platform which are actively promoting at least 300+ Android, iOS apps daily to boost their app business at the top of Apple App Store and Google Play Store search. However, ASOeShop is more than a platform where you can not only just create your keyword installs or engagements campaigns but also our ASO team can analyse your campaigns and promotional goals dynamics in order to suggest you enhanced marketing tricks & tactics.

We can prepare personalized app marketing plans specially curated for your app. Just get in touch with your account manager or reach out to support anytime. If you are new to app store optimization, keyword research, description optimization and keyword promotion, just reach out to us with any question you may have to get a free ASO consultation or hand-holding support to on-board and making a 1st campaign at ASOeShop. That is what our ASO expert can help you with right away:

• Choose the potential keyword for effective promotion to outrank your competitors this month;
• Do a thorough Research to find our target keywords to get maximum organic search in top regions;
• Conceptualize, setup, launch keyword installs campaigns and prepare analysis reports for any app;
• Enhance app icon, title and description, etc to get effective results by increasing conversion rate.

How to Create Campaign with ASOeShop?

Getting started with your first app store optimization campaign with ASOeShop is as easy as 1-2-3. Kindly find the general steps to create keyword installs campaign or app engagements campaign for Android or iOS app below:-

• Just Choose the App your would like to Promote:
  You can promote any app of your choice. You have option to add both Android & iOS app, right from the same dashboard.
• Select your Target Country you want Installs from:
  You can choose your target audience down to any country from which you want the installs to originate. Even better, it's FREE.
• Enter the no. of App Installs you want Order:
  You can enter the volume of app installs you want to buy. So you can get your campaigns started on the right foot.
• Select your Target Keyword you want to Rank for:
  You can select the keyword you want to target and users will perform search in Play Store or App Store with same keyword.

Finally, just hit the Create Campaign or Submit buttom and your app promotion campaign will begin momentarily. Just sit back and see your ranking improving.

Note: Assuming, you have already registered on our platform and added your app as well as your target keywords.