How To Rank Your iOS App In Apple App Store Using App Store Optimization?

DRAFT : This article is "draft" as of now and yet to be finalized.

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Harshit71k April 21, 2022 Updated

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ASO, or App Store Optimisation, is a relatively newer technology that allows brands to rank their apps higher in the app stores. As Google Play Store and Apple App Store are the two main application stores in the market, marketers try to establish higher visibility for your app along with improving the CTR or Click Through Rate. (CTR is a metric that calculates the number of clicks a specific section receives to the total views.) It means that apart from ranking your app high on the app search results, they also ensure that your app receives enough clicks.

The main motive behind employing ASO strategies is to improve the number of downloads and loyal customers. It increases the organic views that your app gets and directly contributes to the increase in downloads. In this article, we will learn how to rank an iOS app in the App Store using ASO.

Steps To Improve App Visibility In App Store

If your app is listed in the App Store, you need to follow these steps to increase its visibility in the app searches:

Step 1: Write A Creative Title

The creative title is a smartly framed caption that is also keyword-rich. Moreover, as Apple App Store allows you to write a title of up to 255 characters, you can include both title and subtitle to make your branding more effective.

Step 2: Smart Use Of Keywords

On the App Store, you get as much as 100 characters for keywords. Therefore, you must be specific while using keywords and attempt to get close to 100 characters to rank high on the app searches.

For selecting keywords, you can use ASO tools like TheTool or MobileDevHQ, which will help you determine the top keywords for your iOS app.

Overusing keywords can be considered as keyword stuffing that might get your app penalised. Therefore, while including the keywords in the description, ensure that the users do not have a tough time reading through the content.

Step 3: Describe Your App Clearly

Nothing can beat a well-written description that provides clarity about your app. It should include the issues that your app resolves, the purpose of downloading your app, and how it will improve the lives of the app users. If the users need to pay a premium fee to download or use it, you must also describe why it is worth paying the premium fees.

Step 4: Using Appealing Screenshots And App Preview

Most users are also interested in the way your app looks. Therefore, always include high-quality screenshots that are also appealing. Moreover, you may include an app preview that is good enough to persuade the users to download your app.

Step 5: Choosing The Category

Choosing the right category is also essential as most users prefer to check the apps through the already defined categories available on the App Store. If you feel that your app can be included in more than one category, determine the best category where you can target more users.

Final Thoughts

Apart from these major steps, you should focus on designing an impressive logo for your app. Positive reviews also improve the conversion rate, and you can use analytical tools like AppAnnie, Tune, Appfigures, etc., to help you find the areas where your app lags when compared to its competitors.