Several reasons could make you check Apple app installs count on the Apple App Store. When you are a publisher, it lets you measure the popularity of your app. When you view from a competitor's POV, it helps you track how well your competitors are doing in the current app category.
However, Apple does not publicly display the app installs count on the App Store listing. But, four different and legit methods allow you to easily view Apple App installs count. This detailed guide will exactly share all the methods to quickly check Apple app installs count in the Apple App Store app. This will also answer, “How Apple displays the app installs count on the App Store listing.”
How Apple Displays the App Installs Count on App Store Listing?
The App Store does not let you check Apple app installs count in App Store. Whereas, the Play Store shows app downloads range on the app listing. For instance, if your app has 501 to 1000 downloads, then the Play Store displays “500+” under Downloads. This way, the list continues.
The Apple App Store keeps the Apple app installs data private for varied reasons. Below are all the possible reasons why the Apple App Store does not display the app installs count on App Store listing:
1. Privacy Concerns: One reason could be to respect the confidentiality of the app publisher or developer.
2. Prevent Data Manipulation: Making this number easily accessible to all the app developers can create a fiercer competition. It can tempt developers to indulge in unethical ways to get more app installs, no matter whether real or fake. Thus, the App Store does not directly show this data to all.
3. Focus on User Experience: Showing the app installs count on App Store listing not only affects app developers. Nevertheless, it also has a similar effect on the general App Store users. The download number could lead users to make hurried decisions and affect user experience.
4. Equal Opportunity for all Developers: Apple wants to give an equal opportunity to all levels of developers. Not showing numbers gives an equal opportunity to get visibility on the Apple App Store.
Though, App Store of Apple does not directly share the App installs count on App Store listing with general users. But there are some ways that let you figure out the estimated downloads an app has on the App Store. In the section below, we will tell you how to see app downloads in App Store.
How to View Real App Install Counts on App Store App Listing? (As a Competitor)
There are three ways to check Apple app installs count as a competitor. We will explain all the ways below:
Using third-party tools, like SensorTower
Through a formula, mainly for paid apps
Using a general proximation
1. Using Third-party Tools
You can view Apple app installs count in the iOS App Store using data intelligence and app analytics tools. SensorTower is a DI and app analytics tool that lets you track the performance of your app, analyze competitors, and optimize it. To view Apple app installs count using SensorTower, go to its official website and create an account. Once you do so, go to the App Analysis section from the top.
Under the same section, search for the app you want to see how many downloads it has in the App Store. Once you do so, you will see the number of downloads it currently has in the Apple App Store and Play Store. Along with the app install count, you will also see more information on top countries and regions. Please note that the mentioned download numbers would not be that exact.
2. Formula (Only For Paid Apps Category)
A study by Rajiv Garg and Rahul Telang shares a formula that lets you infer an app demand from public data. The current study mainly focuses on the paid apps section on the Apple App Store.
To see how many downloads an app has in the App Store on iPhone, follow the mentioned formula:
For iPhone users: 52,958 x (Rank) ⁻0.944
In this formula, “52,958” stands for the scale parameter. The “0.944” stands for iPhone shape parameter.
Simply, search for your app in the Premium section of the App Store, and note down its organic ranking. Once done, replace your rank with (Rank) in the above formula and apply the above formula.
If you want to check how many downloads an app has on App Store on iPad, apply the below formula:
For iPad users: 13,516 x (Rank) ⁻0.903
In this formula, “13,516” stands for the scale parameter. The “0.903” stands for iPhone shape parameter.
3. Get a General Proximation
Another way to see how many downloads an app has on the App Store is by making a general estimate. For free apps, multiply the total number of reviews for a free app by “100.” Whereas, for paid apps, multiply the total reviews that the particular application has by “20.” It may not give you the exact numbers. But it will certainly give a general idea of the total installed apps on the store.
How to View App Install Counts on App Store App? (For Developers)
After checking your downloads of your competitors’ apps, it is now time to check the number of downloads in App Store Connect. Apple gives publishers access to the App Analytics section, inside the App Store Connect dashboard. You can follow the below steps to know how to do the same:
Step 1: Access your Apple App Developer dashboard and go to the App Store Connect section from it.
Step 2: Now to check the number of downloads in App Store Connect, access its Analysis dashboard.
Step 3: On the next screen, you will see all the app-related metrics. For instance, check the impressions, conversion rate, etc., of the app. You can also view the total downloads of your app.
Apple shows the app installs based on how many times your app has been downloaded until now. Now, the downloads completely depend on how well the app ranks on the search results of users. And, the search ranking depends on many Apple app store ranking factors. Thus, to increase app rank on App Store, one must understand all the ASO app store ranking factors well.
Conclusion
From a competitor’s perspective, the Apple app install counts help you understand the current position of your app. Whereas, from a general perspective, it lets you know how popular and worthy an app is on the App Store. In this detailed guide, we shared all the ways to view Apple App installs count in the App Store. If your app has a very low app installs count, then you must follow the best app store optimization practices. You can either apply the ASO techniques manually or hire an ASO expert. An ASO expert will provide you with a detailed analysis of your app and improve it. We hope this guide helped you with how to see how many downloads an app has in the App Store.
FAQs
Below are the all most frequently asked questions about Apple app installs count on the App Store:
How To Check the Number of Downloads in App Store Connect?
To check the number of downloads in App Store Connect, access your Apple Developer account and log in to analytics. Once done, go to the Analytics tab and check the app installs count.
How To See How Many Downloads an App Has on iPhone?
To see how many downloads an app has on an iPhone, you can use SensorTower’s App Analytics tool.
How To See How Many Downloads an App Has in App Store?
The Apple App Store does not show how many downloads an app has. You can use online Data Intelligence and Analytics tools to check the Apple app installs count in the Apple App Store with ease.
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3 Comments
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