How To Increase App Installs: Proven Keyword Install Strategies for App Promotion

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Ranking in the top position on the Google Play Store and Apple App Store has become difficult in 2025. Thousands of mobile apps launch daily, making it tough to increase the organic app installs. One major reason for a low app ranking is fewer installs. The majority of the app stores’ algorithms decide your mobile app’s ranking based on the number of downloads it has right now.

Thus, it becomes important to implement the right keyword install strategy to rank your app higher on the App Store and get more authentic installs. In this guide, we will share the best keyword install strategy to increase app installs organically on the Apple App Store and Google Play Store. To help you understand things even better, we will also share the key app store app ranking factors that influence our mobile app’s rankings on the Apple App Store and Google Play Store. So, continue reading ahead to learn how to rank your app higher on the App Store and Play Store.

How Does the Right Keyword Install Strategy Increase App Installs?

App store ranking depends on many factors. But keyword installs remain a powerful one in 2025. When people search using a keyword and install your app, the algorithm notes it and promotes it.

This data helps the ranking system know your mobile app is a great match for that particular keyword. So, using a smart keyword install strategy helps your app rank faster and stay longer. As a result, it becomes quite easy to increase app installs on the mobile app stores more organically.

Below are some other factors that rank your app higher on the Play and Apple App Store and affect its install

• Total Installs: This is the total number of times your app has been downloaded. More installs mean more trust. Thus, the algorithm promotes it more amongst the interested users.

• Keyword-Specific Installs: These are installs that come after someone searches a keyword. They help boost keyword ranking fast, and more people see your app on that keyword.

• App Reviews and Ratings: High ratings and positive reviews show users like your app. They improve your app's visibility. So, always try to get more positive reviews for your app.

• App Update Frequency: Updating your app often shows it's active and well-maintained by the app makers. Considering this, the algorithm prefers fresh apps over other apps.

• App Engagement (Open Rate, Time Spent): When users open your app often and use it longer, the store sees it as useful. The algorithm considers the app more likable to the users.

Besides these, there are many more mobile app store ranking factors that decide your app's ranking.

A strong keyword install strategy will improve all the above over time. You also learn how to increase app installs in the most effective way. This was all about how the right keyword install strategy increases your app installs. As a result, it will push your app for a higher app store ranking.

Want to know how to rank your mobile app higher on the Apple App Store? Then, focus more on user intent keywords. Want to know how to rank your app higher on the Play Store? Then focus more on installations and retention. Combining keyword installs with smart ASO will give strong results.

#1 Proven Keyword Install Strategy To Increase App Installs on App Stores

Let us now look at the top method that works in 2025. You can increase installs and rankings easily using ASOeShop. ASOeShop is a trusted platform that helps boost installs on selected keywords.

ASOeShop enables you to promote your mobile apps on your desired keywords and bring real installs to them. Hence, this sends a signal to the algorithm that your app is being liked by users. This way, the algorithm will promote it more among the remaining users and bring more installs to it. You can follow the steps mentioned below to implement this keyword install strategy.

A great thing about ASOeShop is its independent pricing system. ASOeShop’s pricing system enables you to choose what and how much you are willing to purchase. You get the complete flexibility to purchase packages or keyword installs and add ratings to installs or reviews to ratings.

How to Implement this #1 Keyword Install Strategy With ASOeShop?

Below are the steps to implement this #1 keyword install strategy to increase app installs and rank higher:

Step 1. To implement this keyword install strategy using ASOeShop, and create an account on it.

Step 2. On the left-hand side, expand the Applications section and choose the Add application option.

Step 3. On the next page, choose Android or iOS from the Platform dropdown according to your app type.

Step 4. Add your application URL or ID in the “Application ID / URL Enter application id or app store link” text box.

Step 5. Choose the preferred country from the Default Country dropdown menu and click the Submit button.

Step 6. You will see a message saying your application has been approved after clicking the Submit button.

Step 7. Once done, expand the Campaigns section in the left-hand menu. Then choose the app campaign according to the type of app you want to promote. If it is iOS, choose a similar option.

Step 8. From the Campaign Type option, choose CPE - Keyword. It will send users to a landing page. It will also provide the keywords they should use for a Google Play or App Store search.

Step 9. Once done, choose one of your mobile applications that you want to promote from the dropdown.

Step 10. Choose your target country from the Select Country Targeting dropdown and scroll down.

Step 11. In the Campaign Conversions section, set the number of conversions you want every day for a number of days.

Tip: To get the best conversions from the campaign, let it run for at least 3-4 days without any big changes.

Step 12. Under Add Keyword, choose the keyword that shows the promoted app in the top 250 search results for any targeted country.

Step 13. Once done, click the Create Campaign button to send your ASO campaign for approval.

This strategy uses keyword install strategy that work across Android and iOS. It helps you increase app installs, which ultimately helps you rank your app higher on the app store’s search results.

At the same time, this #1 proven app promotion strategy also answers the common questions on how to rank your app higher on the Apple App Store and how to rank your app higher on the Play Store.

Frequently Asked Questions About Keyword Install Strategies

Below are some FAQs about how to increase app installs and ranking on the store with a keyword install strategy:

How To Encourage App Downloads?

To encourage app downloads from the app store, consider using clear screenshots, positive reviews, and strong keyword install strategies. This is how to increase app installs and app visibility.

How To Convince Customers To Download an App?

To convince customers to download an app, use attractive and clear screenshots, positive reviews, etc. Offer value in the first 3 seconds. Use keyword install strategies to show your app first.

How Do I Get People To Use an App?

Boost installs using keyword install strategies. Then, keep users with helpful features and push notifications.

How To Get App Download?

Get keyword-targeted installs from trusted sources. That’s how to increase app install and rank better.

How To Speed Up Application Downloads?

Use fast-loading landing pages and keyword install strategies. That’s how to increase Android app installs.

Conclusion

Ranking an app on the Play Store and Apple App Store is hard in 2025. But a smart keyword install strategy makes it easier. We saw how these installs help tell Google Play and Apple App Store that your app deserves a higher spot on the search rankings. You also learned how to increase app installs and drive results using tools like ASOeShop. This guide covered everything.

If you want to rank your app higher, use keyword installs to boost trust signals. Whether it's how to rank your app higher on the Apple App Store or how to rank your app higher on the Google Play Store, one answer works best. Go try ASOeShop and increase installs on your top keywords.

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