How to Prepare an Effective ASO Keyword Ranking Plan?

Before we go for ASO keyword ranking plan, here are some minimum recommended criteria for keyword installs campaigns to be on safer side:-

• Your app should be getting 250 installs per day from target country.
• Your app should have total 5K downloads or more.

Basic keyword details we need to prepare an effective ASO keyword ranking plan:-

• Target Keyword
• Score of the target Keyword 
• Keyword Rank of the app in target country.

Under Standing Keyword Score:-

• Keyword Score is basically the difficulty level (or difficulty score) of the keyword to rank an app due to the level of competition.
• Keyword is an numerical value on a scale of 0 to 100
• If Keyword Score 30 to 40 or more then difficulty is high 
• High Score indicates High Competition

Thumb Rules to Prepare an Effective ASO Keyword Ranking Plan:-

• Check the no. of install app is getting per day from target country - Let's call it "DI" (Daily Installs)
• Check the difficulty score of the target keyword.
• If keyword difficulty score is more than 50, then completion is high and hence risk is high. We better recommend targeting a keyword which is easier to rank.
• Keyword rank of the app in target country.
• We will run keyword install campaign for at least 7 days.
• Daily keyword installs should not be fix, it should be varying to make it look natural.
• Day1 starts with 50-60 installs generally, then increasing gradually from Day1 to Day5 then decreasing gradually till Day7.
• Day5 is the peak and no. of keyword installs should be nearby to DI.

Some Example of ASO Keyword Ranking Plan:-

Example 1:-

Platform : "iOS"
Target Keyword : "trading simulator"
Target Country : "US"
Daily Installs : "250"
Keyword Score : "19"
Keyword Rank : "6"

• Day 1 : 52 Keyword Installs
• Day 2 : 84 Keyword Installs
• Day 3 : 118 Keyword Installs
• Day 4 : 160 Keyword Installs
• Day 5 : 205 Keyword Installs
• Day 6 : 125 Keyword Installs
• Day 7 : 80 Keyword Installs

Example 2:-

Platform : "iOS"
Target Keyword : "stock simulator"
Target Country : "US"
Daily Installs : "250"
Keyword Score : "34"
Keyword Rank : "9"

• Day 1 : 56 Keyword Installs
• Day 2 : 88 Keyword Installs
• Day 3 : 125 Keyword Installs
• Day 4 : 170 Keyword Installs
• Day 5 : 215 Keyword Installs
• Day 6 : 135 Keyword Installs
• Day 7 : 85 Keyword Installs

Example 3:-

Platform : "Android"
Target Keyword : "voice to text"
Target Country : "US"
Daily Installs : "150"
Keyword Score : "33"
Keyword Rank : "30"

• Day 1 : 52 Keyword Installs
• Day 2 : 83 Keyword Installs
• Day 3 : 120 Keyword Installs
• Day 4 : 135 Keyword Installs
• Day 5 : 185 Keyword Installs
• Day 6 : 125 Keyword Installs
• Day 7 : 75 Keyword Installs

Example 4:-

Platform : "Android"
Target Keyword : "speech to text"
Target Country : "US"
Daily Installs : "150"
Keyword Score : "28"
Keyword Rank : "18"

• Day 1 : 57 Keyword Installs
• Day 2 : 90 Keyword Installs
• Day 3 : 125 Keyword Installs
• Day 4 : 160 Keyword Installs
• Day 5 : 190 Keyword Installs
• Day 6 : 140 Keyword Installs
• Day 7 : 85 Keyword Installs

Check out more examples at  for your reference.

Important: Total no. of keyword installs of all from Day1 to Day7 should be less than 50% of (7 x DI)